In the constantly evolving landscape of the hospitality industry, boutique hotels have carved out a niche for themselves, offering guests unique, intimate experiences that contrast to the uniformity of larger hotel chains. At the heart of this hospitality experience lies the pivotal role of boutique hotel interior designers. 

These creative professionals combine aesthetic sensibility, architectural expertise, and a deep understanding of brand identity to create spaces that are not just places to stay, but destinations in their own right. In this post, we take a look at what boutique hotel interior designers are, the vital role they play, the skills that set the best apart, and why Ward & Co Interiors are renowned as the number one choice for boutique hotel interior design globally.

Defining Boutique Hotel Interior Designers

Boutique hotel interior designers are specialised professionals who focus on curating and crafting the visual and experiential aspects of boutique hotels. Unlike standard hotels, boutique hotels aim to provide a unique, personalised experience, often characterised by themed decor, attention to detail, and a strong sense of place. Interior designers in this niche employ a broad range of design principles to create environments that reflect the hotel's identity, enhance guest experience, and integrate seamlessly with the surrounding environment.

The Role of a Boutique Hotel Interior Designer

The role of a boutique hotel interior designer is complex, involving much more than selecting furniture and paint colours. These professionals are tasked with creating cohesive spaces that tell a story, evoke emotions, and make a stay memorable. Key responsibilities include:

Conceptualising Unique Themes: Every boutique hotel has a story, and it's the designer's job to bring this narrative to life through design. This might involve historical references, cultural elements, or themed decor that resonates with the hotel's location and brand philosophy.

Space Planning: Efficient and innovative use of space is crucial in creating a functional yet inviting environment. Designers must consider guest flow, the purpose of each area, and how different spaces interact with each other.

Selecting Materials and Finishes: The choice of materials and finishes plays a significant role in defining the ambiance of a hotel. Designers select durable yet luxurious materials that align with the hotel's aesthetic and practical needs.

Lighting Design: Lighting can dramatically alter the mood of a space. Boutique hotel interior designers skillfully integrate lighting to enhance architectural features, create ambiance, and improve the functionality of spaces.

Custom Furniture and Art Selection: Bespoke furniture and art pieces are often used to underscore the unique character of boutique hotels. Designers source or commission pieces that complement the interior theme and add a layer of exclusivity.

Skills of Exceptional Boutique Hotel Interior Designers

The best boutique hotel interior designers possess a blend of creativity, technical knowledge, and soft skills. These include:

Creativity and Vision: The ability to envision a unique concept and translate it into a cohesive interior design is fundamental.

Technical Proficiency: A deep understanding of architectural principles, building codes, and interior design software is essential for bringing designs to life.

Attention to Detail: The finest details can make or break the guest experience. Exceptional designers are meticulous in their choices of materials, textures, and finishes.

Project Management: Designing a boutique hotel is a complex project involving numerous stakeholders. Strong project management skills ensure that the project stays on schedule and within budget.

Communication and Collaboration: Effective communication with clients, contractors, and suppliers is critical for realising the vision of the project. Collaboration ensures that all elements of the hotel's design harmonise to create a seamless guest experience.

Ward & Co Interiors: Leading Boutique Hotel Interior Designers in London

At Ward & Co Interiors, we pride ourselves on our expertise in interior design, with a vast experience in boutique hotel design. Our approach is characterised by a meticulous attention to detail, innovative design solutions, and a deep understanding of our clients' visions. Here's why we stand out as the premier choice for boutique hotel interior designers globally.

Bespoke Design Solutions: We believe that each boutique hotel has its own story. Our designs are tailor-made to reflect the unique identity and ethos of each property.

Comprehensive Expertise: Our team brings together skills in architecture, interior design, and project management, ensuring that every aspect of the hotel's design and execution is handled with precision and care.

Commitment to Excellence: At Ward & Co Interiors, we are dedicated to achieving the highest standards of quality and craftsmanship in every project we undertake.

Sustainable Practices: We are committed to sustainability, incorporating eco-friendly materials and practices into our designs to create spaces that are not only beautiful but also responsible.

At Ward & Co Interiors, our mission is to create spaces that not only captivate and delight but also stand the test of time. Whether you're looking to embark on a new project or seeking to redefine an existing property, Ward & Co Interiors offers the creativity, expertise, and dedication to bring your vision to life, solidifying our status as the number one choice for boutique hotel interior designers.

In interior design, the term "FF&E" (Furniture, Fixtures, and Equipment) plays a vital role in shaping the aesthetic and functional aspects of spaces. At Ward & Co. Interiors, we recognise the intricate art of FF&E interior design as a cornerstone in creating bespoke environments that resonate with individuality, elegance, and practicality. This post delves into the role of FF&E interior design, shedding light on the crucial contributions in transforming living spaces. 

Understanding FF&E Interior Design

FF&E interior design, encompassing Furniture, Fixtures, and Equipment, is a vital component in shaping the aesthetics and functionality of interior spaces. This specialised area plays a significant role in determining how a room looks and feels, by thoughtfully selecting and arranging movable items such as sofas, chairs, light fixtures, and decorative elements. It goes beyond mere decoration, deeply considering how these elements interact with the users' needs and the overall spatial design. The FF&E designer must balance aesthetic appeal with practicality, ensuring that each piece not only contributes to the visual narrative of the space but also supports its intended use. Whether in residential, commercial, or public settings, FF&E interior design is about creating environments that are not only visually stunning but also comfortable, efficient, and reflective of the occupants' personality or brand ethos. This intricate process involves a deep understanding of materials, colour theory, ergonomics, and current design trends, making it a crucial aspect of creating cohesive and inviting spaces.

The Role of an FF&E Interior Designer

Conceptualisation and Design Development

The journey begins with understanding the client's vision and needs. FF&E interior designers develop concepts that align with the architectural framework while infusing creativity and innovation. This process involves creating mood boards, sketches, and digital renderings to visualise the proposed design.

Curating Furniture, Fixtures, and Equipment

The selection of FF&E is a meticulous process. Designers must consider aesthetics, durability, comfort, ergonomics, and budget. From bespoke furniture pieces to lighting fixtures and decorative accessories, each element is chosen to harmonise with the overall design theme.

Material and Finish Selection

Materiality is crucial in FF&E design. Designers at Ward & Co. Interiors pay special attention to textures, colours, and finishes, ensuring they complement the space's architecture and enhance its ambiance. This selection process is vital for achieving a cohesive and sophisticated interior.

Vendor and Supplier Liaison

FF&E interior designers often work closely with a network of trusted vendors and suppliers. They must ensure that the chosen products meet quality standards and are delivered within the project's timeline and budget constraints.

Sustainability and Environmental Considerations

With a growing emphasis on sustainability, FF&E designers are increasingly focusing on eco-friendly and ethically sourced materials. This approach not only benefits the environment but also contributes to creating healthier and more sustainable living spaces.

Installation and Project Management

The final stage involves the installation of FF&E elements. Designers oversee this process, ensuring that the installation aligns with the design intent. They also coordinate with contractors and other professionals to resolve any on-site challenges.

Ward & Co: Your FF&E Interior Designer

For more information or to discuss your next project, contact Ward & Co. Interiors. Our team of FF&E interior design experts is eager to bring your vision to life with our bespoke services. We specialise in tailoring each project to the client's unique style and needs, ensuring a personalised and seamless experience. Whether it's a luxurious home, a dynamic office space, or an inviting commercial venue, we have the creativity, expertise, and resources to create spaces that are both beautiful and functional. Our commitment to excellence, innovation, and attention to detail makes us the ideal partner for your interior design journey. Reach out to us today to begin transforming your space with our expert touch.

In the dynamic world of architecture and design, the role of a new build interior designer stands out as a beacon of creativity and functionality. These professionals play a crucial role in transforming the structural canvas of new constructions into vibrant, liveable, and aesthetically pleasing spaces. This comprehensive article explores the role of a new build interior designer, their impact on modern living spaces, and concludes with an insight into how we at Ward & Co. are the number one choice for new build interior design in London.

The Essence of New Build Interior Design

The essence of new build interior design lies in its ability to translate architectural visions into tangible living experiences. This field goes beyond mere decoration; it involves a deep understanding of space, form, function, and the emotional impact of environments on their inhabitants.

Defining the Role: Beyond Aesthetics

A new build interior designer does more than select colours and furnishings. They are pivotal in shaping the character and functionality of a space from its inception. Working in tandem with architects and builders, these designers help realise a coherent vision for the building, ensuring that the interior spaces are not only aesthetically pleasing but also practical and in harmony with the building's overall design.

Key Responsibilities: A Multidimensional Approach

  • Spatial Harmony: Designers must ensure that interior spaces flow seamlessly with the building's architecture. This involves understanding structural constraints and possibilities, and using them to create harmonious and balanced interiors.
  • Lighting Design: Effective lighting is crucial in new builds. Designers must create lighting schemes that enhance spaces, set moods, and complement natural light.
  • Ergonomic Planning: Comfort and usability are paramount. Designers focus on ergonomics to ensure that spaces are not only beautiful but also comfortable and accessible.
  • Material and Texture Integration: The choice of materials and textures plays a significant role in defining the look and feel of a space. Designers must expertly select materials that are in line with the project's aesthetic and functional goals.
  • Colour Theory Application: Colour has a profound impact on environments. Designers use colour theory to create palettes that enhance the spatial experience and evoke desired emotions.
  • Custom Design Elements: In many new builds, custom elements like built-in furniture, unique fixtures, and bespoke finishes are integral. Designers must have the skill to design and oversee the creation of these custom elements.

Addressing Client Aspirations and Lifestyle Needs

Understanding and interpreting client needs is a critical aspect of new build interior design. Designers must delve into the client's lifestyle, preferences, and aspirations, ensuring that the final design is a true reflection of the inhabitants.

Innovation and Adaptability

The field of new build interior design is ever-evolving, with new materials, technologies, and trends continually emerging. Designers must stay abreast of these developments, integrating innovative solutions and adapting to changing client desires and environmental considerations.

Creating a Narrative

Every new build has a story to tell, and the interior designer is the narrator. Through their choices in layout, materials, colours, and textures, designers create a narrative that speaks to the building’s purpose and the lives of those who will inhabit it.

Trends and Innovations in New Build Interior Design

The world of new build interior design is constantly evolving, driven by technological advancements, changing lifestyles, and a growing emphasis on sustainability. Staying abreast of these trends and innovations is crucial for designers to create spaces that are not only contemporary but also future-proof.

Embracing Technological Integration

  • Smart Home Technologies: The rise of smart home technologies has significantly influenced new build interior designs. From automated lighting and heating systems to advanced security and entertainment solutions, integrating these technologies is becoming a standard in modern homes.
  • Virtual and Augmented Reality: These technologies are revolutionising the design process itself. Designers now use VR and AR to create immersive models, allowing clients to visualise and walk through their future spaces before construction begins.

Sustainable and Eco-Conscious Designs

  • Green Materials and Practices: There's a growing demand for environmentally friendly materials. Designers are increasingly sourcing sustainable materials, such as bamboo flooring, recycled glass countertops, and low-VOC paints.
  • Energy Efficiency: Designers are focusing on creating energy-efficient spaces through better insulation, energy-efficient appliances, and incorporating renewable energy sources like solar panels.
  • Biophilic Design: This approach integrates natural elements into interiors, promoting a connection to nature. It includes the use of natural light, indoor plants, water features, and natural materials to improve air quality and overall well being.

Aesthetic and Functional Trends

  • Minimalism and Functionality: The trend towards minimalist design emphasises clean lines, uncluttered spaces, and a "less is more" philosophy. It's about creating spaces that are both aesthetically pleasing and highly functional.
  • Flexible and Multipurpose Spaces: With the rise of remote working and home-based lifestyles, there's a need for flexible interiors. Designers are creating multipurpose areas that can serve as home offices, exercise rooms, or relaxation spaces.
  • Maximalism as a Counterpoint to Minimalism: Contrasting with minimalism, some designers are embracing maximalism – a style characterised by rich colours, bold patterns, and an abundance of decorative elements. This trend caters to those who seek a more expressive and individualistic environment.

Cultural and Social Influences

  • Global Influences: With increased global connectivity, interior design trends are now influenced by cultures from around the world. This can be seen in the use of ethnic patterns, artefacts, and design philosophies from various regions.
  • Inclusive Design: There's a growing recognition of the need for designs that accommodate diverse needs and abilities. Inclusive design ensures that spaces are accessible and comfortable for all users, regardless of age, ability, or background.

Looking Ahead: The Future of Interior Design

The future of new build interior design promises even more exciting developments. We can expect further integration of technology, more innovative uses of sustainable materials, and designs that are deeply personalised and responsive to the changing ways we live and work.

Challenges and Solutions in New Build Interior Design

The field of new build interior design, while brimming with creativity and innovation, also presents a unique set of challenges. Addressing these effectively requires a blend of foresight, adaptability, and technical prowess.

Challenge: Integrating Client Vision with Architectural Constraints

  • Solution: Effective Communication and Collaboration: The key lies in maintaining open lines of communication with clients, architects, and builders. By understanding the client's vision and the architectural parameters, designers can create solutions that respect both the aesthetic and structural integrity of the space.
  • Solution: Utilising Advanced Design Tools: Leveraging 3D modelling and virtual reality can help clients visualise how design choices will look in the actual space, facilitating decision-making and reducing misunderstandings.

Challenge: Balancing Trends with Timelessness

  • Solution: Creating Flexible Designs: Instead of solely focusing on current trends, designers should incorporate elements that have a timeless quality while allowing for easy updates. This approach ensures the space remains relevant and adaptable to future trends.
  • Solution: Personalised and Client-Centric Approach: Designing with the client's long-term needs and personal tastes in mind helps create a space that remains both functional and aesthetically pleasing for years to come.

Challenge: Sustainable Design within Budget Constraints

  • Solution: Cost-Effective Sustainable Solutions: Educating clients on the long-term benefits and cost savings of sustainable choices is crucial. Designers can also source locally available, recycled, or upcycled materials to keep costs down.
  • Solution: Incremental Sustainability: Implementing sustainable design elements in phases can be more budget-friendly. Starting with key areas like energy-efficient lighting and appliances can pave the way for more extensive sustainable upgrades in the future.

Challenge: Adapting to Rapid Technological Advancements

  • Solution: Continuous Learning and Adaptation: Designers need to stay informed about the latest technological developments. Attending industry workshops, seminars, and webinars can help designers stay up-to-date.
  • Solution: Collaborating with Tech Experts: Forming partnerships with technology providers and experts can bring valuable insights into how best to integrate new technologies into design projects.

Challenge: Ensuring Project Completion within Timeframes

  • Solution: Efficient Project Management: Implementing robust project management tools and methodologies can help in tracking progress, managing timelines, and coordinating with various stakeholders effectively.
  • Solution: Contingency Planning: Having well-thought-out contingency plans for unexpected delays or issues can help keep the project on track, even when unforeseen circumstances arise.

Challenge: Designing for Diverse User Needs

  • Solution: Inclusive and Universal Design Principles: Embracing principles of inclusive design ensures that spaces cater to a wide range of users, taking into account various ages, abilities, and cultural backgrounds.
  • Solution: Client Engagement and Feedback: Regularly engaging with clients and end-users to gather feedback and understand their needs helps in creating more user-centric designs.

Ward & Co.: Your London New Build Interior Designer

At Ward & Co., we specialise in transforming new builds into bespoke living spaces that reflect the essence of our clients while embracing the unique character of London's diverse architecture. Our approach is holistic, merging innovation with tradition to create interiors that are timeless yet contemporary.

Tailored Design Philosophy

  • Client-Centric Approach: Every project at Ward & Co. begins with understanding our client's vision, lifestyle, and aspirations. This personalised approach ensures that each design is not just a space but a story of the individual living in it.
  • Harmonising with Architecture: We believe in creating a dialogue between the interior and the architectural style of the building. Our designs complement and enhance the architectural features, resulting in a seamless aesthetic and functional harmony.
  • Attention to Detail: Our designs are characterised by meticulous attention to detail. From bespoke furniture pieces to custom lighting fixtures, every element is carefully considered and curated to create a cohesive and refined interior.

Innovative Solutions and Trends

  • Embracing Sustainability: We prioritise sustainable practices, sourcing eco-friendly materials and implementing energy-efficient solutions, without compromising on style and luxury.
  • Technological Integration: Recognising the importance of technology in modern living, we incorporate smart home systems and automated features that enhance comfort and convenience.
  • Adaptive Spaces: Understanding the evolving nature of how spaces are used, especially in the wake of remote working trends, we design flexible interiors that can adapt to various functions.

Our Process: A Journey of Collaboration

  • Consultation and Conceptualisation: Our journey with each client starts with an in-depth consultation, leading to a tailored conceptual design that aligns with their vision and requirements.
  • Design Development: We develop the concept into a detailed design, using 3D visualisations and material samples to bring the vision closer to reality.
  • Project Management: Our team expertly manages every aspect of the project from start to finish, ensuring a smooth process, adherence to timelines, and impeccable execution.
  • Final Touches: We believe in perfection down to the last detail. Our final touches involve a meticulous review and styling to ensure that every element within the space resonates with the intended design narrative.

Why Choose Ward & Co.?

Choosing Ward & Co. as your new build interior designer in London means choosing a partner who understands the nuances of luxury and bespoke design. Our experience, coupled with our commitment to excellence and innovation, makes us the ideal choice for discerning clients looking to create extraordinary and meaningful spaces in their new homes.


New build interior design is ever-evolving, brimming with creativity and challenges. As professionals adept at shaping the future of living spaces, new build interior designers play a pivotal role in crafting environments that are not only aesthetically pleasing but also functional and sustainable. In London, Ward & Co. stands out as a leader in this field, offering personalised, innovative, and quality-driven interior design solutions for new constructions. As the landscape of urban living continues to transform, the expertise and vision of new build interior designers will remain indispensable in creating spaces that are not just houses, but homes.

Welcome to a world where elegance and uniqueness are the cornerstones of design. At Ward & Co Interiors, we take pride in curating a collection that epitomises luxury and innovation. This blog post is dedicated to showcasing two of our most distinguished categories: the unusual side tables and the luxury console tables. Each piece in these collections is not just a piece of furniture, but a work of art that can transform any space into a statement of personal style and sophistication. Let's delve into the world of these exquisite tables and discover how they can elevate your home's aesthetic.

Unusual Side Tables: A Statement of Creative Ingenuity

In interior design, side tables are often overshadowed by larger furniture pieces. However, at Ward & Co, we view these as pivotal elements that can dramatically enhance the ambiance of a room. Our collection of unusual side tables is a testament to this belief, offering a range of designs that are as functional as they are artistic.

From the organic and nature-inspired to the boldly modern, each unusual side table in our selection tells its own story. Crafted with meticulous attention to detail and using only the finest materials, these tables are not just accessories but focal points in any interior design scheme. Whether placed beside a plush sofa or acting as a standalone piece, our unusual side tables are sure to captivate and inspire.

Here is a selection of our unusual side tables, each one showcasing unique materials, finishes, and designs that exemplify our commitment to creativity and excellence:

Altai Unusual Side Table: A Sculptural Statement

  • Materials: Bronze and Marble
  • Finishes: Brown Gold Bronze top with black marble base
  • Dimensions & Prices:
    • Tall: W35 x D35 x H64.5 cm (£1,641.67 excl. VAT)
    • Low: W30 x D30 x H44.5 cm (£1,454.17 excl. VAT)

Elevate any corner of your room with the Altai Unusual Side Table, a true testament to modern sculpture. Perfect for those seeking a blend of contemporary design and classic materials.

Dali Unusual Side Table: Timeless Elegance

  • Materials & Finishes: Bronze in Dark Verdigris
  • Dimensions: W38 x D40 x H49 cm
  • Price: £1,550.00 excl. VAT

The Dali Unusual Side Table is where simplicity meets luxury. Its verdigris bronze finish and sleek design make it an ideal choice for sophisticated interiors.

Earth Unusual Side Table: Nature's Touch

  • Materials: Bronze and Petrified Wood
  • Finishes: Antique gold leg with petrified wood top
  • Dimensions: W37 x D37 x H46 cm
  • Price: £1,275.00 excl. VAT

Capturing the essence of nature, the Earth Unusual Side Table brings an organic and unique feel to your home, perfect for adding a touch of the outdoors.

Pansy Unusual Side Table: Delicate and Durable

  • Materials & Finishes: Bronze in Antique Bronze
  • Dimensions: D38 x H43 cm
  • Price: £712.50 excl. VAT

The Pansy Unusual Side Table is a fusion of delicacy and strength, offering a charming addition to any space.

Hugo Unusual Side Table: Sophisticated Texture

  • Materials: Shagreen and Bronze
  • Finishes: Verdigris shagreen top with antique bronze base
  • Dimensions: W45 x D33 x H45 cm
  • Price: £2,433.33 excl. VAT

With its unique texture and refined appearance, the Hugo Unusual Side Table is a standout piece, perfect for luxurious interiors.

Explore our full range of unusual side tables here.

Luxury Console Tables: The Epitome of Sophistication

The console table, often found in entryways or lining the back of sofas, is a versatile piece that combines practicality with aesthetic appeal. Our luxury console table collection at Ward & Co takes this concept to new heights. These tables are more than mere surfaces; they are expressions of style, grandeur, and timeless elegance.

Crafted from premium materials and boasting exceptional finishes, each console table in our selection exudes a sense of luxury that can elevate any space. From sleek minimalist designs to ornate, sculptural pieces, our luxury console tables cater to a variety of tastes and interior styles. Whether you're looking to make a bold statement or add a touch of understated elegance, our luxury console tables are designed to leave a lasting impression.

Here is a curated showcase of our luxury console tables, each piece embodying a fusion of exceptional materials, exquisite finishes, and sophisticated design:

Khetan Luxury Console Table: Regal and Radiant

  • Materials & Finishes: Bronze in Antique Bronze with Gold Interior
  • Dimensions: W130 x D33.5 x H81 cm
  • Price: £5,495.83 excl. VAT

The Khetan Luxury Console Table, with its grandeur and opulence, is an ideal centrepiece for any elegant setting.

Niagara Luxury Console Table: Fluid Beauty

  • Materials: Glass and Bronze
  • Finishes: Grey glass top with polished gold bronze base
  • Dimensions & Prices:
    • Small: W24 x L107 x H67 cm (£3,950.00 excl. VAT)
    • Large: W29 x L126.5 x H78 cm (£4,604.17 excl. VAT)

Inspired by the majestic waterfalls, the Niagara Luxury Console Table is a blend of fluidity and strength, perfect for modern homes.

Chime Luxury Console Table: East Meets West

  • Materials: Lacquer and Bronze
  • Finishes: Natural red lacquer top with dark bronze legs
  • Dimensions: W130 x D32.8 x H81 cm
  • Price: £3,229.17 excl. VAT

The Chime Luxury Console Table is a harmony of Eastern aesthetics and Western design principles, ideal for those who appreciate cultural fusion.

Katana Luxury Console Table: Sleek and Striking

  • Materials: Parchment and Bronze
  • Finishes: Ivory parchment top with antique gold bronze
  • Dimensions: W150 x D37 x H81 cm
  • Price: £3,158.33 excl. VAT

Drawing inspiration from the elegance of the katana sword, this luxury console table is a perfect addition for minimalist yet luxurious spaces.

Ivory Luxury Console Table: Understated Elegance

  • Materials: Gesso and Bronze
  • Finishes: Ivory gesso top with antique bronze base
  • Dimensions & Prices:
    • Medium: W90 x D22 x H81 cm (£2,125.00 excl. VAT)
    • Large: W130 x D30 x H81 cm (£2,883.33 excl. VAT)

The Ivory Luxury Console Table, in its simplicity and grace, adds a serene and classy touch to any room.

Discover our luxury console table collection here.


Ward & Co's unusual side tables and luxury console tables are more than mere furniture; they are a celebration of artistic craftsmanship and elegant design. Each piece in our collection is meticulously crafted to not only enhance the beauty of your space but also to reflect your unique taste and style. We invite you to explore our full range and find the perfect table that resonates with your personal aesthetic and complements your home's decor.

Transform your space into an abode of sophistication and style with Ward & Co Interiors.

In the bustling landscape of London and its surrounding regions, the hospitality sector exists in a perpetual state of transformation. With fierce competition around every corner, each establishment aims to stand out in its own unique way. This is where the role of hospitality interior designers becomes not just important, but essential. As a prominent name in the field, Ward & Co Interiors have differentiated ourselves by delivering spaces that are not just aesthetically pleasing but also functional and engaging, offering an unparalleled customer experience. This article will explore the multi-faceted world of hospitality interior design, with a particular focus on the exemplary work done by Ward & Co Interiors.

What is Hospitality Interior Design?

Hospitality interior design encompasses the planning, architectural detailing, and decorating of spaces within the hospitality industry. This can range from hotels and restaurants to bars, clubs, and other public venues that entertain guests. Unlike residential interior design, the focus here is on catering to the needs of a business and its clientele, making it both a science and an art.

Why is Interior Design Crucial in the Hospitality Sector?

The success of any hospitality venture hinges upon the experiences it can offer to its guests. This experience starts the moment a customer steps inside an establishment, where the ambience sets the tone for what is to come.

  1. First Impressions Are Lasting: One cannot underestimate the impact of first impressions, and here, the interior design plays a pivotal role.
  2. Enhancing Customer Retention: A well-designed space encourages repeat visits, thereby enhancing customer loyalty.
  3. Branding: The décor serves as a three-dimensional representation of a brand's ethos and narrative.
  4. Operational Efficiency: Good design is not just beautiful but also functional, leading to better operational efficiency.
  5. Creating a Competitive Edge: With everyone vying for consumer attention, a well-thought-out design can give an establishment the edge it needs to succeed.

Hospitality Interior Designers: The Maestros Behind the Magic

The expertise of hospitality interior designers lies in their ability to combine various elements, whether that’s furniture, lighting, textures or colours, to create a cohesive and inviting atmosphere. The designers take into account not just the aesthetic aspects but also the practical needs of a space. They are the architects of experience, the custodians of comfort, and the crafters of the spaces in which memories are made.

Services Offered by Ward & Co Interiors

  1. Consultation and Concept Development: Our team works closely with clients to translate vision into reality.
  2. Space Planning: Using advanced software, we provide highly optimised and functional space planning solutions.
  3. Material and Finish Selection: Whether it's choosing the right type of wood for the furniture or the perfect hue for the walls, Ward & Co leaves no stone unturned.
  4. Project Management: From concept to completion, we provide end-to-end project management services.
  5. Sustainable Design Solutions: As leaders in the field, we also focus on sustainable designs that are environmentally friendly yet luxurious.

Ward & Co Interiors: A Case Study in Excellence

We have a diverse portfolio that is a testament to our versatility and expertise.

Luxury Hotels: We have worked on some of London’s most iconic hotels, infusing them with a sense of luxury that is both opulent and tasteful.

Bars: Our designs for bars illustrate our capability to capture the essence of nightlife, pairing style with functionality to create memorable social spaces.

Fine Dining Establishments: Our expertise extends to high-end restaurants where every design element contributes to an atmosphere of exclusivity and luxury.

The Unique Selling Points of Ward & Co Interiors

Client-Centric Philosophy

The foundation of our design approach is a client-centric philosophy. Every design element is meticulously chosen to resonate with the client’s brand ethos.

Team of Experts

Our team is a conglomerate of skilled professionals ranging from designers and architects to engineers and project managers, ensuring that every facet of a project receives expert attention.

Cutting-Edge Innovation

Ward & Co Interiors is at the forefront of design innovation. We invest in cutting-edge design tools and keep ourselves updated with global design trends.


The role of hospitality interior designers in defining and elevating experiences cannot be understated. In a competitive market like London and its wider area, establishments need to offer something extraordinary to stand out. Ward & Co Interiors has not only understood this need but has perfected the art of creating mesmerising spaces that resonate with the clients' needs and expectations. Our multifaceted expertise makes us one of the leading names in the field, setting a benchmark for quality, innovation, and customer satisfaction.

In the modern era of hyper-connectivity and mass globalisation, finding sanctuaries that blend local charm with global standards of luxury can be a formidable quest. However, at Ward & Co Interiors, we are a long established Caribbean interior designer with a wealth of experience in creating luxury living spaces with the beautiful backdrop of the Caribbean Islands. Operating across the picturesque landscapes of Antigua and Nevis & St Kitts, our team has redefined luxury across numerous high-profile projects. This comprehensive article delves into the various facets that make Ward & Co Interiors a paragon in the field of Caribbean interior design.

The Ethos of Ward & Co Interiors

The ethos of Ward & Co Interiors is one of harmonious sophistication, where bespoke luxury meets a sensitive understanding of local culture and natural beauty. Whether it is a resort residence or a private beachfront home, the design DNA weaves the surrounding environment into the heart of each project. This unparalleled fusion creates spaces that are not only aesthetically alluring but also functional, sustainable, and in tune with the Caribbean ethos.

Captivating Interior Design Projects in Antigua

Antigua, renowned for its coral reefs, beaches, and rich maritime history, offers the perfect backdrop for some of Ward & Co Interiors' most stunning Caribbean interior designs. Key development areas here include Jumby Island, Pearns Point and Reeds point with unparalleled views of the Caribbean sea.

Villa Papillon

Located at the tip of Reed’s Point on Antigua's south-west coast, Villa Papillon offers sensational views overlooking Redonda Island, St. Kitts and Nevis, Pearns Bay, and the entrance to Jolly Harbour. The villa is seamlessly set into the rocky promontory, blending natural textures with luxe interiors. This synthesis amplifies the breathtaking natural surroundings with a view of Montserrat, presenting an elegant and tranquil retreat for residents and guests alike.

Villa Papillon Caribbean interior design project, interior bedroom view

The layout of the house was ingeniously planned, taking into account the steep contour of the land. However, the architects and designers, with their meticulous planning, ensured that every vantage point within the house offers varied and breathtaking views. Spread across five levels, this stunning property comprises six bedrooms and nine bathrooms. The spacious open-plan living area forms the heart of the home, leading to an outside bar and two dining areas.

Jumby Island

Elegant Spanish-Origin House

Jumby Island, a private enclave featuring 58 homes and a luxury hotel, showcases an elegantly restored house with Spanish origins. The project saw a sensitive enlargement and modernization that translated into a stylish contemporary dwelling. In addition to aesthetic enhancement, the home also comes with a slew of luxury amenities such as tennis courts, yoga spaces, a gym, a beach bar, and a water feature leading to the front door. Adding to the European flair is a meticulously designed boules game area.

Center of the Island

At the heart of Jumby Island is a residence featuring an upcoming 11,000-foot refurbishment. The interior design project involved complete redesigns of bathrooms and kitchens, coupled with redecoration to suit a young, energetic family. A joyful colour scheme, in line with the Caribbean ethos, was incorporated. Moreover, the project featured handcrafted pieces from ethnic artisans across the globe, bringing in a vibrant mix of culture and fun.

Jolly Harbour Design Project

This Caribbean design project is a modern marvel with a 3,000-foot beach front facing west, ideal for capturing the sublime Caribbean sunset. This 20,000-foot property comes with 14 bedrooms and bathrooms, a state-of-the-art cinema, and a pool that blurs the lines between indoor and outdoor living. Fully automated systems provide a futuristic edge to this serene paradise, completed by calm, contemporary neutral tones, accessorised with art that honours the design brief.

Jolly Harbour Caribbean interior design project, exterior view

The Bahamas - Albany Development

The Bahamas is synonymous with paradise, and the Albany development takes this a step further. Covering 600 acres on the beautiful island of New Providence, Albany provides an exceptional range of amenities for residents and visitors, from sporting activities to tranquil island getaways. As part of this luxurious development, Ward & Co Interiors has masterfully contributed to shaping interior spaces that not only exude elegance but also serve as genuine communities for families, businesspeople, and couples alike.

Upcoming Caribbean Interior Design Projects

Pearns Point, Antigua

Slated for development is an 8,000-foot ECO beachfront house, nestled in a forested area meandering down to the ocean. This project aims to be a quintessential example of modern, eco-friendly luxury.

Another ambitious project in the pipeline is a 20,000-foot residence in Jolly Harbour. This new build is set to be an architectural phenomenon, integrating state-of-the-art exterior and interior designs with sustainable practices.

Branded Luxury Residences - Nevis and Kitts

Ward & Co Interiors is thrilled to announce their involvement in the design of a branded villa development in Nevis and Kitts, comprising seven private residences. These residences are set to embody the brand's iconic luxury while maintaining a distinct Caribbean charm.

Look no further than Ward & Co: Your Caribbean Interior Designer

The Caribbean lifestyle deserves an interior design vision that matches its extraordinary natural beauty. With our expansive portfolio and unparalleled expertise, the team at Ward & Co Interiors stands as the premier Caribbean interior designer to fulfil this vision. Whether it is the delicate restorations of heritage buildings, the innovative refurbishments of contemporary homes, or the ground-up construction of new, sustainable architectural marvels, we bring a bespoke touch to every project. Each endeavour captures the essence of the Caribbean—its vibrant culture, stunning landscapes, and tranquil lifestyle—while elevating it with global standards of luxury and technological innovations.

The diverse array of projects highlighted, from the opulent Villa Papillon in Antigua to the idyllic Albany development in the Bahamas, serves as a testament to Ward & Co Interiors' versatility and skill. 

In a region as exquisite as the Caribbean, where each island offers its own unique flair and natural beauty, our Caribbean interior designers consistently deliver design solutions that not only fit the local context but also surpass international standards. This rare ability to blend local charm with global luxury makes our team at Ward & Co not just a service provider, but a visionary in Caribbean interior design.

London, a city with rich history and diverse culture, has forever been a melting pot of iconic architectural wonders. Amidst its historic landmarks and cutting-edge skyscrapers, the real heart of the city's design ethos can be seen in its interior architecture in London. At Ward & Co Interiors, we’ve witnessed and actively participated in the evolution of interior architecture in London, curating spaces that tell tales of their own.

The Unique Blend of Architecture and Interior Design in London

When it comes to architecture and interior design, London offers a unique blend of the old and new. While the skyline might boast the grandeur of the Shard and the Gherkin, step inside some of these structures, and you're immediately embraced by a harmonious blend of tradition and contemporary design. The interior architecture in London stands as a testament to this harmonious blend, narrating an intriguing story that spans across centuries.

Historic buildings are renovated with respect to their original architecture, yet they are infused with modern-day design elements that make them relevant to the current era. As a result, the interiors of London buildings narrate an intriguing story that spans across centuries, a defining characteristic of interior architecture in London.

Ward & Co Interiors: Crafting Iconic Interiors

At the heart of London's interior architectural revolution is Ward & Co Interiors. With years of expertise under our belts, we pride ourselves on understanding the delicate balance between the exterior and interior of a space. Our designs are not just about creating a beautiful space, but also about ensuring that the architecture and design language of the building is seamless and coherent.

Our ethos revolves around the idea that interior architecture in London is not just about aesthetic appeal. It's about functionality, about ensuring that a space is as practical as it is beautiful. It’s about creating a narrative, a story that resonates with the people who inhabit that space.

Why is London a Mecca for Interior Architecture?

London, with its eclectic mix of cultures and styles, serves as a canvas for innovation in interior design. The market here is ripe for designers and architects willing to take risks and redefine norms.

Diverse Clientele

The rich and varied clientele in London, from international business magnates to local artisans, demands bespoke designs that reflect their unique personalities and preferences.

Historic and Contemporary Fusion

As mentioned earlier, the blend of the city's historic core with modern amenities provides an unparalleled opportunity for creativity.

Global Influences

The cosmopolitan nature of London ensures that there’s a constant influx of global trends, making it a breeding ground for innovative design ideas.

The Future of Interior Architecture in London

The future of architecture and interior design in London is promising. As sustainability and environmental concerns come to the forefront, designers and architects, including our team at Ward & Co Interiors, are moving towards eco-friendly designs, materials, and processes.

There's a growing emphasis on creating multifunctional spaces, especially in urban settings where space is at a premium. With the advent of technology, smart homes with integrated tech solutions are no longer just a luxury but are becoming a standard.


London's interior architecture scene, while deeply rooted in history, is constantly evolving. Ward & Co Interiors are at the forefront of this evolution, driving change and setting new benchmarks. For anyone with a penchant for design, the city offers a treasure trove of inspiration, and for us, it offers an endless canvas to showcase our craft.

When it comes to designing the interiors of Grade 2 listed buildings it presents a unique opportunity to showcase their historic character. However, they also demand a considered approach due to the various legal restrictions and the delicate nature of their historic fabric. This blog post will walk you through all the necessary considerations when undertaking an interior design project in a Grade 2 listed building.

Understanding the Nature of Grade 2 Listed Buildings

Before we delve into the specifics, it's important to understand what a Grade 2 listed building is. In the UK, a listed building refers to a structure that has been placed on the Statutory List of Buildings of Special Architectural or Historic Interest. These are classified into three types: Grade I, Grade II* and Grade II.

Grade II listed buildings, which make up 91.7% of all listed buildings, are of special interest and warrant every effort to preserve them. Although these buildings may not be as exceptionally valued as Grade I or Grade II* listed buildings, they still carry considerable historical and architectural significance.

The Legal Implications of Working with Grade 2 Listed Buildings

Listed Building Consent

Any alterations, both external and internal, that may affect the character of a listed building, need consent - the Listed Building Consent (LBC). While this may seem restrictive, it's intended to preserve the architectural and historical integrity of these buildings. Therefore, before you plan to refurbish or modify any part of the building, you must obtain LBC from the local planning authority.

Role of Local Planning Authorities

Local planning authorities play a significant role in conserving listed buildings. They review the plans for proposed works and make decisions based on whether they maintain the historical and architectural integrity of the building. For this reason, maintaining a good working relationship with your local authority can make the approval process smoother.

Key Considerations in Grade 2 Listed Building and Interior Design

Respecting the Historical Integrity

The most important rule when designing the interior of a Grade 2 listed building is to respect its historic fabric. Each room should maintain its original proportions and architectural features such as fireplaces, mouldings, staircases, doors, and windows. These should not only be preserved but also become the focal points of your design scheme.

Balancing Old and New

While it's vital to respect the past, your design should also reflect contemporary living. The key is to strike a balance between old and new. Modern furniture, lighting, and accessories can contrast beautifully with historical architecture, creating a truly unique and engaging space. Remember to choose elements that complement rather than compete with the historical character of the building.

Material and Colour Selection

When it comes to materials and colours, again, it's about maintaining the harmony between past and present. Natural materials like stone, wood, and traditional plaster are ideal for listed buildings as they echo the original fabric of the structure. For colour schemes, consider the building’s age and style. Use historical colour palettes as a starting point, then introduce modern hues to provide a fresh perspective.

Professional Help: The Role of a Grade 2 Listed Interior Designer

Given the sensitive nature and potential complexities of Grade 2 listed building projects, hiring a professional grade 2 listed interior designer experienced in listed buildings is beneficial. They will understand how to work within the constraints of LBC and how to liaise effectively with local authorities.

A good interior designer will also be able to help you envision the end result, combining respect for the building’s history with the functionality of modern living.


Interior designing in a Grade 2 listed building is a unique journey that combines historic preservation with creative innovation. Although the legal obligations and careful preservation work may seem daunting, the end result is a unique space that brings together the best of old and new. And remember, always consult with a professional when in doubt. After all, these projects are not just about creating beautiful spaces, they're about preserving our shared architectural heritage.

If you’re looking for a Grade 2 listed interior designer to help you create the perfect interior design for your historic building, or update or improve the existing design,

call Ward & Co. Interiors on +44 (0)20 3667 7796



As an interior designer, I’m always going back to my initial inspirations and striking architectural retro features always crop up. This doesn’t necessarily mean reinventing the wheel as we always like to enhance the ideas and interesting pieces our clients have already. The era of ‘retro’ broadly encompassing styles from the 1950s onwards. This can take in (among other things) mid-century Scandinavian furniture, curvy mod Sixties styles, and the plush fabrics and bold earth-toned patterns of the 1970s. Warm, playful and fabulous while bringing an overall flair into everyday life.

With a current project in mind, full of mid-century furniture and lighting, brightened up by splashes of vivid colour, here are some of my favourite retro pieces.

1. Timourous Beasties – Seaweed Column Wallpaper: Noted for surreal and provocative textiles and wallpapers, Timorous Beasties is incredibly design-led and I just adore the new collection, ‘Oceana’. With its colourful crustaceans, feather-like corals and ever-so-slightly menacing eels I’m dying to use this in a project - super summary with intricate detailing. Their core values are extremely similar to how Sarah and I work, as they remain around drawing, with the fundamental design process that starts with pen and ink.

2. Elitis - Panoramique Initiation Monaco WallpaperElitis always surprise me. Their dynamic and passion always allow for a modern and innovative personality to shine through their work merging the worlds of art and fashion. This beautiful embossed panoramic mural wallpaper is impressive; exploring the extraordinary botanical world in their own unique way, slightly naïve yet abstract.

3. Liberty - Faria Flowers Fabric: Rifling through Liberty’s beautiful fabric collections is a journey in itself. The Modern Archive Collection spotlights Liberty’s rich history of storytelling for every generation of modern interiors – with the vivid natural shades of the Lichen colour story inspired by Liberty’s early textiles of the Arts and Crafts era. Faria Flowers is a hand-drawn and hand-painted floral design, drawn from studies taken at the Royal Chelsea and Hampton Court by our Liberty Fabrics designers. It is expertly printed in Italy onto Vintage Velvet – a beautiful mixed-fibre base that’s suitable for both heavy domestic and contract use. Luxurious in feel and vibrant in colour, this velvet’s elegant drape also makes it ideal for heavier curtains with blackout or draft-excluding qualities. I have a project in mind for this in Mayfair, London for a very special international client.

4. Diedre Dyson - Looking Through Rug: This hand-knotted rug in wool and silk is inspired by ‘looking through’ a water-filled flask at boat rigging and blue cushions reflected on a shiny surface. Deirdre painted these distorted objects without drawing the outline of the flask. I love how involved Dierdre is with her pieces and the process is a fascinating blend of art and process, of ancient skill and new technology. I think I’ll keep this one for my own home – it feels utterly heavenly underfoot!

5. Elitis - Monaco Rug: Another beautiful rug which is an assembly of handmade jute braids and I love that the irregularities in appearance between different parts of the rug are visible. The bold, playful and colourful mint and green shapes really add a perfect contrast when juxtaposed to a more minimalist interior. Furthermore, jute is a natural fibre which adds a cosy, organic texture to a space.

6. 1stdibs - Transversal Bookcase & Space Divider: What a cool room divide! This transversal is both a bookcase and space divider, created in solid wood and natural veneer boards. It is the result of the collaboration between FOAM design studio and Breuer carpenters. You can almost feel the lines and rhythms that detonate through this three-dimensional pattern. I’d definitely use this as space divider, given the current situation. I’m looking to separate my desk from the main living room, to unintrusively divide my work zone and an area of relaxation. I’ll also use it to display my much-loved books and favourite pieces within the lattice of attractive geometries that generate the niches. 

If you’d like to talk to Sarah and Rosie about an interior design project, don’t hesitate to get in touch, by email: or by phone:​ 

+44 (0)20 3667 7796.

Whatever the occasion, make your surroundings as delightful as the dishes you’re serving. With lockdown easing, we’re looking forward to hosting in style. We talk to our Founder and Creative Director, Sarah Ward, on how she loves to style, host, forage and cook.


As we shift away from stuff and towards experiences, styling or tablescaping, which has been around for eons (it was popular back in the 18th century among aristocratic crowds), is having a major moment.

The Instagramification of anything and everything is definitely playing a role, as we show off our intimate dinners to hundreds, or even thousands, of followers. More than just a centrepiece, a tablescape is a mood, a way of dressing the table in a considered, stylish and personalised fashion. Some might even call the process - the opposite of our rushed, frenzied lives - effective self-care. It’s almost a meditation session for me – I adore hosting and having my family and friends together around a curated table.

Often, my tables are centred around a theme, whether that's rustic for a wonderfully relaxed summer luncheon, or more formal; designed to reflect a celebration. Luckily, being in lockdown in Suffolk has meant we’ve had the luxury of space. Inside, outside and socially distanced, under the government guidelines of course, hosting has occurred. Mostly informal in nature but my table is always ready to go - I’d rather eat dinner on my lap in front of the TV than an undressed table. Perhaps that is the interior designer in me!

No matter the theme or occasion, there are a few key ingredients I can suggest that help to make a tablescape one to remember - and one that you enjoy creating. This is one case where adopting a layered "more is more" approach can really pay off. 

I recommend starting with fresh foliage, either herbs or fern pots, or even faux lily of the valley works well. I absolutely love white Roses or Geberas — you can create dramatic displays with very few blooms. Use a mix of bud vases for a low-level floral display so as not to detract from all the chit-chatting and add greenery for texture. Choose a main colour - something natural like green and go from there. 

It’s all about layering and there is always lots of adding and removing, but that’s part of the fun. Use a plain rattan placemat (I’ll be launching the POSH Rattan Collection in 2021) then layer up the china and glasswear – I love Villeroy & Boch Grand Royal Collection. Extra tall tapered candles and napkins help to add an overall cosiness with touches of countryside aesthetic; a light colour palette really helps. If you would like a plainer look, a crisp linen napkin always looks fantastic.

The best tablescapes always complement the food they accompany. I always try to tailor the aesthetics of my table to the meal. Having a good quality set of chopsticks for Japanese cuisine and beautiful traditional ceramic rice bowls or frightfully British Wedgewood chinaware for my very well-regarded Sunday roasts!


Tablescaping is about curating your table, so unusual and humorous - yet still elegant - tableware can really help to set the mood, but it doesn’t stop there. Interaction is a huge reason I host. I love catching up with my children over a glass of champagne in the living room before we take our seats. And good nibbles go a long way. Occasionally, I’ll manage to persuade my husband to make some delectable homemade pre-dinner snacks.   

The “New Perennial” movement has meant I have been able to break boundaries in my garden and I have truly unleashed my painterly side. I’m extremely proud of my Wisteria and other flora – so many of my guests will also request a garden tour. I also have been, continuously, working on my allotment, more of those updates can be seen on my Instagram.

Weather dependent, I’ll try my best during the Summer months to host outside on our large, antique marble mosaic table which is positioned under the Wisteria Arber with beautiful up-lighting and outside speakers – which makes for a perfect post-dinner aperitif too. Inside, we have an impactful dining table; asymmetric glass on top of petrified timber columns with Bauhaus chairs. I always try to mirrors to enlarge the dining space.

Away from the table be sure to consider any areas that your guests will visit. Lower lighting light a scented candle in a bathroom and position a soft arrangement of freshly picked blooms in a hallway to create a real welcome and pull the overall look together.


With the coronavirus lockdown, many of us have been unable to entertain as normal in our homes, but there's been no stopping me from slaving away in the kitchen. Having the time and space to cook in my own home has been a luxury. I’ve delved into more adventurous recipes and it’s been so fun to pop to the local fish markets in town. I don’t really enjoy the supermarket, so I can be usually be found in small, local food stores or in my garden/allotment foraging dinner requirements from ground directly to table. Below are a few of my favorite easy guides for you to enjoy.

Grow Fruit & Vegetables in Pots by Aaron Bertelsen

A must-read for urban kitchen gardeners, this is an in-depth and beautifully illustrated guide to growing glorious edibles in containers – complemented by 50 recipes to expand your plot-to-plate repertoire. 

The Salad Garden by Joy Larkcom

The queen of the organic kitchen garden published this book in 1984 but the 2017 re-edition is just as relevant today: everything you need to know about setting up a potager and growing 200 salad plants from scratch.  

If you’d like to talk to Sarah and Rosie about an interior design project, don’t hesitate to get in touch, by email: or by phone:​ 

+44 (0)20 3667 7796.


Caulino have the most gorgeous studio and workshop space in central Lisbon, founded by Catia Pessoa. Their online shop features an array of distinctive pieces in vibrant colours, hand-crafted by both the in-house design team and by young local artisans. There really is something for everyone, whether you’re looking for a cute breakfast bowl or a ceramic sea slug.


The works of this young Brooklyn-based potter somehow manage to be both contemporary and still have the feeling of coming from some other, far-gone time. Natalie’s pieces are sturdy yet elegant; simple yet intricate. In addition to the more traditional kitchenware, she also crafts the most incredible statement lamps – all available from her online shop.


If you’re looking for a statement piece to add to a design project – look no further. After starting out as an illustrator, John Booth looked to transfer his abstract designs to new materials. These colourful handmade vases are playful and vibrant, and while they are impressive stand-alone sculptures, they really take on new life when bursting with fresh flowers.


Scottish ceramicist Jennifer Lee began studying at Edinburgh College of Art in 1975 and has since gone on to receive global acclaim. Her textured pieces are crafted with an appreciation for ancient techniques, and an almost mathematical approach to achieving a meticulous, unpredictable asymmetry. Lee uses neither glazes nor a wheel, just age-old craft processes and basic elemental materials: clay, water & oxides.


Hailed a ‘pioneer of clay’, Henderson’s work still provides a masterclass in freehand sculpting and experimentation through form. Ewen’s work lives on in a number of exhibitions worldwide and continues to inspire and spark conversation on the limits of structure and the sensory nature of ceramics. Critic David Whiting’s beautiful obituary to the sculptor can be found here on the Oxford Ceramics Gallery website.


Ridgway’s intricate process sees each piece burnished before drying, bisque fired, sometimes fractured and re-formed, and finally saggar fired to achieve a satin finish; a technique that originated in the Ottoman Empire. The resulting ceramics are emblazoned with unique, intricate patterning and dusky fiery colouring.


Studio Pottery is simultaneously a working studio as well as a shop and gallery. They hold ceramics workshops as well as workspaces for members, and their online shop features a number of London-based artist potters with a diverse catalogue of works. Co-Founder, Lucy Attwood, recently joined our panel on The Connected Series. Watch the recording HERE.

If you’d like to talk to Sarah and Rosie about an interior design project, don’t hesitate to get in touch, by email: or by phone:​ 

+44 (0)20 3667 7796.

Those of us who aren't used to working solely from home have been getting to know our four walls inside-and-out over the past weeks. With staying in becoming the new normal, how would we design our spaces differently if we had the chance? Has the home proved as fully-functional as we would have liked, or has this extra time spent under our own roof made us re-think our priorities?

There’s nothing quite like spending months in your home to really get to know the space. As interior designers, we know the importance of valuing the functional aspects of a property just as highly as the aesthetics - but has it proved to be enough? What would we do differently if we started afresh with a blank canvas? 

Rosie has been dreaming up her ideal lockdown space, and this moment in time has left many of us craving more relaxing corners of the home; a quiet room or an outdoor paradise that really allows you to switch off and breathe.

We have designed our luxury homes down to the finest details, but perhaps the office that we previously only spent a handful of hours in per week hasn’t done wonders for our productivity full-time, or the living room that was perfect for having a drink with friends hasn’t also provided a calming space to read a book. Looking to the future of interior design, it’s going to be important to adjust to and stay on top of the shifting needs of our clients. 

This may begin with re-thinking the purpose of each room and what we want to feel as we move through the property. It’s highly possible that we’ll be spending less time eating out and more time entertaining friends at home once this lockdown is over; for many this slower pace of life has reignited a passion for experimenting in the kitchen rather than rushing to whip something up. Open-plan kitchens are a great way to be able to entertain and still take your time cooking; if we have the luxury of space, let’s differentiate between cooking and having drinks around the kitchen island, and dining and late-night wine-ing around the table area. 

When it comes to larger properties, there is often a danger of ‘giving up’ on valuable space if it doesn’t serve a particular function, be it a spare room, a basement, or a formal dining room that may only see company at Christmas. This time is the perfect opportunity to consider what you are craving - a book haven with natural light, soft tones and house plants; a ‘games’ room to play after-dinner cards with friends and family; a relaxed creative space to let your hair down and put some music on, or paint just for the fun of it? Working from home often makes it tricky to separate business from pleasure unless we really make the effort to be mindful of this distinction. Carefully crafting certain areas that we cannot wait to dive into come Friday night could be invaluable in the long run. 

It’s also looking likely that we’re going to be working from home for the foreseeable future, and whilst many of our clients do have home offices, they have a tendency to function more like storage spaces than as areas for seeing out a full week’s work. In place of meetings, Zoom has become the app du jour, and almost acts as a small, nosey window into people’s homes. Rather than having to green-screen yourself onto the Eiffel Tower, let’s begin to curate a videoconferencing corner that is also reflective of your business or brand. Positioning interesting paintings or prints can provide personality, while plants and books might soften the atmosphere. Good lighting is key - both for quality of call and for general focus - and table lamps provide nice ambient light where natural light isn’t available. Also, a beautifully hand-crafted desk lamp acts as a much more pleasant point of focus while you’re typing away.

Thinking ergonomically has also become significantly more of a priority. Many clients are looking to swap their lighter, more decorative office furniture for sturdier, more supportive options as the hours at the desk start to tally up. Classic, hard-wearing desk chairs from Knoll and Herman Miller have spiked in sales, and it’s clear that these pieces are a worthwhile investment both for their own longevity and for that of one’s spinal column. I have a new-found level of respect for smart office storage solutions, as keeping everything orderly is exponentially better for a working frame of mind - as is keeping the sound level to a minimum. For our London clients in particular with more of a hustle and bustle outdoors, considering the acoustics of a working space is ever-important. For smaller home offices this shouldn’t be too tricky; while the phrase ‘absorptive solutions’ might sound hideous, the reality could simply be a new set of luxurious, handmade curtains, or a bespoke rug with softer fibers. 

Work aside, it’s only fair that ‘play’ gets equal consideration when it comes to post-lockdown design. It’s impossible to tell how long it will be until we’re all sat around a dinner table or in the garden of a pub again, as social distancing and ‘bubbles’ look set to continue for the foreseeable future. Spending our Saturday nights at home has given rise to some brilliant creativity when it comes to getting social, and has seen off-license alcohol sales soar by 31.4%! Whether it’s virtual dinner parties or 2-metre picnics in the garden this summer, a home bar is definitely looking to become more of a permanent fixture. It could be an antique drinks cabinet or a DIY garden feature with a built-in spirit optics; whatever is substituting your local, it’s a lovely way to continue the tradition of post-work drinks online or to treat an intimate group of friends to a newly-perfected cocktail.

If interacting with people isn’t on the cards for you, why not try interacting with plants? I’ve been taking care of my elderly parents’ allotment since it became too much for them, and as someone who could once merely look at a plant and make it wither, this has been quite a learning curve! Gardening has been proven time and time again to be invaluable for our mental health, and at £11 a year, an allotment is the best value therapy. We dived in at the deep end and planted an array of things, just learning as we went: lettuce, squash, rhubarb, asparagus, strawberries, gooseberries… you name it! 

This isolation period has given a whole new value to maintaining an element of self-sufficiency when it comes to food. As well as giving you a wholesome break from your usual routine, it can be so rewarding to grow what you eat - think of every new stem or leaf as a small, personal triumph! Not to mention the lovely, supportive “allotment friends” I have made and learned so much from. There is certainly reason to incorporate elements of urban farming into future design projects - be it growing vegetables in a larger country garden, or micro-herbs from a city balcony. We often talk about sustainability in a wider global context, but these smaller personal projects are tiny, environmental victories that we could all be a part of. So much pleasure from something so simple.

If you’d like to talk to Sarah and Rosie about an interior design project, don’t hesitate to get in touch, by email: or by phone:​

+44 (0)20 3667 7796.

+44 (0)20 3667 7796
Ward & Co. Interiors
12 Soho Square,
London W1D 3QF